Name: Odontimi Nimighaye
Track: 3E AI Automated for Business Operations
Goodevevening everyone. What stood out most for me in the master class was the strong focus on practical steps rather than theory. This made the session very easy for me to understand and immediately apply to my business. I particularly valued the emphasis on using digital tools, consistency, and visibility to grow income. I learned the importance of continuously gaining knowledge, going digital to scale my business, and using AI tools such as Canva, ChatGPT, and Gemini to improve my business operations.
I also gained clear insight into how different social media platforms work and what each one is best used for. I now understand that Facebook is ideal for building a community, WhatsApp for personal conversations, Twitter (X) for trending topics, and Instagram for fashion and visually driven businesses. This has helped me identify the platforms that best suit my business and the kind of audience to expect, as well as how to better use algorithms to my advantage.
Another key takeaway for me was the practical guidance on accessing new markets for micro-enterprises in Nigeria. The session helped me understand what buyers truly look for—quality, consistency, good packaging, trust, and clear communication. It also highlighted common challenges such as visibility and capital, while offering realistic solutions. Going forward, I plan to apply these strategies by improving my product packaging, strengthening my communication, and exploring new online platforms and market opportunities to grow my business